Fujita Urban 電動アシスト自転車 by Linda Pang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in 自転車デザイン Competition Category.
銀自転車· 2023
Fujita Urban 電動アシスト自転車
by Linda Pang
Client: Asia Kingston HK Limited
A' Design Award 銀賞 Winner in 自転車 Category
- 674,927
- Verified Award Winner
- Verify Award Status for #144742
The Design
About Fujita Urban 電動アシスト自転車
Fujita Urbanは、都市での日常的な移動のためにデザインされた電動アシスト自転車です。フレームにはアルミニウム6061を採用し、車体を軽量に保ち、交通量の多い street でも扱いやすくしています。リチウムバッテリーはセンターチューブ内部に完全に内蔵されているため、外観は従来型の自転車のように見え、盗難に対する保護性能も高まっています。ペダルアシストがライダーを支え、一般的なチェーンの代わりにベルトドライブを採用することで、メンテナンスの手間と騒音を軽減しています。大径ホイールと直線的なフレームがフォルムを完成させます。充電は数時間で完了します。
The Recognition
About the A' Design Award 銀賞
Fujita Urban 電動アシスト自転車は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Fujita Urban 電動アシスト自転車は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Fujita Urban 電動アシスト自転車は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Fujita Urban is a unique electric bike which combines design and style with the knowledge of Fujita in the electric mobility world.
This electric bike allows a speed moving around the city whilst keeping its essentiality and efficiency.
It may seem just a refined and elegant bike at first glance, but the slim tube hides inside a lithium battery, allowing the rider to speed through city traffic with elegancy and dynamism. - Dimensions & Packaging
- The dimensions of the electric bike are 178 cm (L) x 65cm (W) x 115cm (H). The maximum tolerable loading weight of the final user is 100 Kg.
The Aluminum 6061 frame and the slim tubes make the bike ultra-light and aerodynamic in the traffic, along with the ease for the user to move freely the vehicle.
The fully integrated battery improves the aesthetics of the bike and increases the protection of the battery from theft.
Comparing with classic bike chain, the belt drive requires less maintenance, lasts longer, is quieter, lighter, more modern and high-end. - Tags
- Ebike, electric, bike, mobility, green, Fujita, urban, street, linear, elegant, style
- Production Technology
- The Fujita Urban was designed with the focus of reaching high levels of design and aesthetics through linear frame whilst keeping the pedal assistance and the environment-friendly aim. Thanks to the fully integrated battery, the thick tubes remind to a traditional bike, providing an aesthetics plus to the vehicle.
- Design Challenge
- The creative challenge of the Fujita Urban project was firstly to develop an electric bike which at first sight appears as a traditional bike whilst hiding a lithium battery inside the main tube. Secondly, the challenge was to convey to the final user its high-quality by highlighting the elegant frame through a modern design and a linear geometry. This project aims to increase e-bikes daily uses also around the traffic of the city, while improving its elegance as a means of high design.
- Research
- The project has been developed to launch a high-quality and classy electric bike, which differentiates itself from the traditional ones thanks to its specifications and design. Indeed, the aim is to combine a detailed design with the green technology to create a product not only of great style but also of easy handling.
- Inspiration
- Fujita has founded its own corporate identity on green mobility, particularly on electric bikes. This is the on-going mission of the company towards a greener business whilst pursuing top level in design and quality. The combination of these purposes can be perfectly expressed with the Fujita Urban: elegance, sustainability, minimalism, lightweight, simplicity, efficiency.
This electric bike is inspired by and created for moving around the city in an environment-friendly way while being chic. - Project Duration
- The project started in Milano (Italy) in April 2022. The product was display at IFA fair in Berlin (September 2022) and at CES Show in Las Vegas (January 2023). It is going to be distributed in the major countries all over the world.
- Operation Flow
- The Fujita Urban is an electric bike characterized by elegant style, linear frame and slim tubes, designed for handling the daily rides in the city.
It is easy for the user to move around the traffic on the saddle of the bike thanks to the big wheels and the ultra-light frame.
Thanks to the fully integrated battery, the rider feels like riding a traditional bike whilst benefitting of the pedal assistance and feeling safer against theft as the battery is totally hidden inside the central tube.
In few hours the Fujita Urban will be fully charged and ready for the next journey. - Patents
- The project and design are under a special license agreement between Fujita and Asia Kingston.
- Team Members
- Monica Avena, Alessandra Barbieri, Lisa Barbieri and Marcella Vezzani
- Image Credits
- Image #1: Asia Kingston, Fujita Urban frontal, 2023.
Image #2: Asia Kingston, Fujita Urban frame, 2023.
Image #3: Asia Kingston, Fujita Urban logo, 2023.
Image #4: Asia Kingston, Fujita Urban belt drive, 2023.
Image #5: Asia Kingston, Fujita Urban setting, 2023.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
