Vello Sub スマートユーティリティバイクは by Valentin Vodev is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in 自転車デザイン Competition Category.
銀自転車· 2023
Vello Sub スマートユーティリティバイクは
Client: VELLO Bike
A' Design Award 銀賞 Winner in 自転車 Category
- 570,195
- Verified Award Winner
- Verify Award Status for #147026
The Design
About Vello Sub スマートユーティリティバイクは
Vello Sub は、市場で最も軽量なロングテール電動カーゴ バイクの 1 つです。強力な電気モーターと大容量のバッテリーにより、日常業務を簡単に実行できます。SUB は軽量で簡単に持ち上げることができ、工具を使わずに機器を調整できるため、子供の送迎や買い物などの日常業務を多機能に実行できます。 Sub は、より大きくて重いカーゴ バイクと同じくらい強力で、最大 2 人が乗車できるスペースとフロント キャリアを提供します。カーゴバイクなら重い荷物（総積載量210kgまで）でも楽に運べます。
The Recognition
About the A' Design Award 銀賞
Vello Sub スマートユーティリティバイクはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Vello Sub スマートユーティリティバイクはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Vello Sub スマートユーティリティバイクはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The VELLO SUB (Smart Utility Bike) is one of the lightest longtail e-cargo bikes on the market. The powerful electric motor and large battery capacity allows to perform everyday tasks with ease: the SUB is lightweight and can be lifted effortlessly, and equipment can be adjusted without tools making it multifunctional to accomplish daily tasks, such as transporting children or shopping.
- Dimensions & Packaging
- Frame: unisex, CroMo or Titanium
Size: one size (fits riders 150 cm to 200 cm)
Permissible total weight: 210 kg
Weight of SUB: from 24 kg (Titanium Singlespeed) to 28 kg (Chromoly with gears)
Dimensions folded: H:85 cm x L:180 cm x W:29 cm - Tags
- e-cargo bike, lightweight e-bike, compact cargo bike, family bike, Smart Utility Bike
- Production Technology
- We at VELLO use recyclable and environmentally friendly materials for the production of our VELLO Bikes. We also place great emphasis on the ease of repair and reusability of our components. We also upcycle many VELLO accessories.
Local manufacturing revitalises urban spaces, shortens distances, saves resources and offers our customers a unique shopping experience. We show that in an industry characterised by long supply chains, green alternatives can also be successfully implemented.
Local manufacturing revitalises urban spaces, shortens distances, saves resources and offers our customers a unique shopping experience. We show that in an industry characterised by long supply chains, green alternatives can also be successfully implemented. - Design Challenge
- In the category of cargo bikes, the standard norms of the bicycle world are suspended. On the one hand, there are no landmarks to follow. On the other hand, it opens up creative scope and room for innovation. The SUB is the pioneer model of a new category of bicycle - the compact and lightweight e-cargo bike.
The biggest challenge in the development of the SUB was to design the frame in such a way that it is as light and compact as possible, but at the same time so strong that the SUB is not inferior to larger cargo bikes in carrying capacity. Conventional cargo bikes are usually very heavy and large and especially in the city, where space is very limited. For this reason, they are often not suitable for people of smaller stature and those who are unable to lift the bike up stairs. The goal in developing the SUB was to make the cargo bike accessible to almost anyone and also adaptable so that the whole family can use it. - Research
- Designer Valentin Vodev was already working on the concept of the perfect mobility solution for urban spaces as part of his diploma thesis in London. One of the main results was that the bicycle as a light, maneuverable and climate-friendly means of transportation is best suited for urban areas. From this idea, VELLO Bike was founded and the initial focus was on building the lightest urban bikes, although work was also done in parallel on cargo bike solutions.
After several years in the bike industry and with feedback from VELLO riders and dealers, it became clear that there was a strong need in the urban space for a bike model that is capable of carrying heavy loads and at the same time is light, maneuverable and compact.
The development of the SUB was based on the IDE (Integrated Design Engineering) approach and the prototype development was divided into several phases (sketch, visualization, simulation and prototyping). The target group analysis was based on the Sinus Milieu Model and focused on the life behavior of the users. This approach resulted in the VELLO SUB (Smart Utility Bike), the alternative to the SUV. The SUB is available in two models, one in chromoly frame and stepless gears from Enviolo and the ultralight titanium frame model, which weighs only 24 kg in the singlespeed version, making it the lightest cargo bike in the world. - Inspiration
- Creating innovative, stylish and at the same time sustainable forms of mobility for the city - with this in mind, Valentin Vodev, industrial designer and VELLO Founder, developed the VELLO SUB, the family van among the sustainable means of transport. VELLO positions itself as a driving force behind the megatrend between connectivity and micromobility, with the goal of revolutionizing the
bicycle industry and offering people an environmentally friendly alternative to fossil-based vehicles. - Project Duration
- 01.2022-10.2022 in Vienna
- Operation Flow
- The SUB is just as powerful as much larger and heavier cargo bikes and offers space for up to two people as well as a front carrier. Even heavy loads can be transported easily with the cargo bike. Permissible total weight: 210kg.
Thanks to the height-adjustable handlebars and the different seat posts, the bike fits everyone between 150 cm and 200 cm. The VELLO SUB can also be easily adjusted to the perfect riding position (more upright or sportier). - Team Members
- Valentin Vodev, CEO and Industrial Designer VELLO Bike
- Image Credits
- Studio Photos: Stephan Doleschal
Outdoor Photos: Leonardo Ramirez
Video: Roland Schafek
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