Rivalta ワインボトルラベル by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2023

Rivalta ワインボトルラベル

by Ximena Ureta

Client: Santa Ema

A' Design Award 銀賞 Winner in パッケージ Category

26,988

Verified Award Winner

Verify Award Status for #144823

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rivalta ワインボトルラベル

Rivaltaは、限定生産の赤のブレンドワインのために制作されたワインボトルラベルおよびパッケージデザインです。表ラベルは、非塗工の耐水紙にオフセット印刷技術を用い、5色の特色、マットシルバー箔、シルクスクリーンニス、そしてエンボス加工による立体表現を施して印刷されています。裏ラベルは、デジタル印刷技術により3色の特色で印刷されています。用紙は責任ある森林管理の認証を受けており、経年劣化と紫外線に対する耐性を備えています。赤系の色調と緻密なイラストレーションが創業一族のイタリアの出自を想起させ、全体の佇まいに優雅な性格を与えています。

The Recognition

About the A' Design Award 銀賞

Rivalta ワインボトルラベルは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Rivalta ワインボトルラベルは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Rivalta ワインボトルラベルは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensions & Packaging: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Tags: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Production Technology: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Design Challenge: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Research: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiration: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Project Duration: Rivalta was launched in June 2022 in Chile as the first market.
Operation Flow: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Team Members: Art direction and design: Ximena Ureta.
Image Credits: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.