Jxb Probiotics プロバイオティクス・パッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Jxb Probiotics プロバイオティクス・パッケージ
by Tiger Pan
Client: Shanghai Junxiaobao Health Technology Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #144947The Design
About Jxb Probiotics プロバイオティクス・パッケージ
Jxb Probiotics は、プロバイオティクス健康食品のためのパッケージデザインです。最小単位の個包装は小さな宇宙飛行士をかたどった形状で、身体を守る守護者を思わせるフィギュアとなっています。外箱はリサイクル可能な板紙製で、直径137ミリメートル、高さ130ミリメートルです。内箱はそれぞれ直径24ミリメートル、高さ45ミリメートルです。印刷には溶剤および揮発性有機化合物を含まないインキを使用しています。小さな個包装は装飾オブジェとして保管し、再利用することができます。
The Recognition
About the A' Design Award 銅賞
Jxb Probiotics プロバイオティクス・パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Jxb Probiotics プロバイオティクス・パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Jxb Probiotics プロバイオティクス・パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.
- Dimensions & Packaging
- Box: diameter 137mm x height130mm
Inner box: diameter 24mm x height 45mm - Tags
- probiotics, health, space, spaceman, packaging, Tiger Pan
- Production Technology
- Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.
- Design Challenge
- The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.
- Research
- The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.
- Inspiration
- The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.
- Project Duration
- 2021 September to 2022 August, designed in Shenzhen.
- Operation Flow
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.
- Team Members
- Chief Designer:Tiger Pan
Assistant Designer：Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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