プラチナ パッケージ · 2023
Liang Bai Kai 飲料水パッケージ
by Tiger Pan
- A' Design Award プラチナ賞 2023 in パッケージ
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai 飲料水パッケージ
「涼白開（リャン・バイ・カイ）」は、冷めた白湯のための飲料水用ガラスボトルである。その名は、中国で古くから親しまれてきた「沸かして冷ました水」を指す。ボトルにはラベルを一切用いず、代わりに宋代の絵画『清明上河図』の画題を描き直し、熱転写印刷によってガラスへと施している。図像は12本のボトルに分割して展開され、伝統的な十二時辰を表現する。ガラスの表面が光沢と質感を一層引き立てる。各ボトルの寸法は、高さ313ミリメートル、直径76.5ミリメートルである。
About the A' Design Award プラチナ賞
Liang Bai Kai 飲料水パッケージは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Liang Bai Kai 飲料水パッケージは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Liang Bai Kai 飲料水パッケージは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
