Freeze Into Fragment of Time 口紅パッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Freeze Into Fragment of Time 口紅パッケージ
by Tiger Pan
Client: Carslan Group (hong Kong) Co., Limited
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #145416The Design
About Freeze Into Fragment of Time 口紅パッケージ
「Freeze Into Fragment of Time（時の欠片を凍らせて）」は、砂時計から着想を得た口紅のパッケージである。本体は砂時計の形状を持ち、透明度の高いPETGで覆われているため、氷の中に閉じ込められた砂時計のような佇まいを見せる。表面は不規則な多面体のうろこ状の面で構成され、わずかな光線さえも反射して明るいハイライトへと変える。光の屈折を保ちながら、素材の収縮や表面の凹凸を防ぐために、二度射出成形する手法を開発した。パッケージの寸法は20×20×80ミリメートルである。
The Recognition
About the A' Design Award 銅賞
Freeze Into Fragment of Time 口紅パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Freeze Into Fragment of Time 口紅パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Freeze Into Fragment of Time 口紅パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
- Dimensions & Packaging
- Width 20mm x Depth 20mm x Height 80mm
- Tags
- lipstick, time, cosmetics, highlight, beauty,Tiger Pan
- Production Technology
- We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
- Design Challenge
- Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
- Research
- Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
- Inspiration
- The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You - Image Credits
- Tiger Pan
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