Mew Gic キャットファニチャー by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in ペットケア・玩具・用品・動物用製品デザイン Competition Category.
銀ペットケア· 2023
Mew Gic キャットファニチャー
by Yu Ren
Client: Ziel Home Furnishing Technology Co., Ltd.
A' Design Award 銀賞 Winner in ペットケア Category
Verified Award Winner
Verify Award Status for #145925The Design
About Mew Gic キャットファニチャー
Mew Gicは、釘を使わずに組み立てられるモジュラー式キャットファニチャーシステムです。デザインは、繰り返し用いられる一種類の正方形の竹製パネルとサイザル麻のコラムを基本とし、プラスチック製のほぞ・ほぞ穴接合によって素早く組み立てられます。各パネル中央の円形プレートを回転させることで、猫の通り道、ジャンプ台、あるいは閉じたパネルへと変化します。パネル1枚は壁に固定して収納棚として使うことができ、複数のパネルを床面や壁面で組み合わせれば、さまざまな形状を構成できます。破損した部材は交換可能で、廃棄物の削減につながります。
The Recognition
About the A' Design Award 銀賞
Mew Gic キャットファニチャーは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Mew Gic キャットファニチャーは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Mew Gic キャットファニチャーは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
- Dimensions & Packaging
- Width400mmxDepth400mmxHeight400mm
- Tags
- Cat, Furniture, Human pet harmony, DIY, Environmental protection
- Production Technology
- Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
- Design Challenge
- The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
- Research
- With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
- Inspiration
- Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
- Project Duration
- The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
- Operation Flow
- When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
- Team Members
- Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren
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