Mugo ボトル入りソーダラベルは by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Mugo ボトル入りソーダラベルは
Client: Tanya Dunaeva
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo ボトル入りソーダラベルは
ムゴソーダは、モクテル、レモネード、スパイシーシロップ、エナジェティクスの4種類のドリンクで構成されています。すべてのレシピは独自に考案されました。製品づくりにおける本来のアプローチには、パッケージデザインにも同様のアプローチが必要です。この問題の解決策は、タイポグラフィーです。伝統的な高価なアルコール飲料のクラシックなラベルのデザインをベースにしていますが、製品の独創性と新しさを表現するために、古典的なものを大幅に見直しました。多層的で対照的なデザイン構造により、デザインが個性的で注目に値します。
The Recognition
About the A' Design Award 銅賞
Mugo ボトル入りソーダラベルはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Mugo ボトル入りソーダラベルはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Mugo ボトル入りソーダラベルはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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