Digital Human ライブ配信プラットフォーム by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.
銀モバイル· 2023
Digital Human ライブ配信プラットフォーム
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award 銀賞 Winner in モバイル Category
Verified Award Winner
Verify Award Status for #146899The Design
About Digital Human ライブ配信プラットフォーム
Digital Humanは、人工知能技術を基盤に構築されたライブ配信プラットフォームです。本プラットフォームは、デジタルヒューマンの制作、ライブ配信ルームの構築、そしてヒューマンコンピュータインタラクションに対応しています。AIアンカーが1日24時間途切れることなく配信を行うため、現場スタッフや実際のスタジオが不要になります。各アンカーのビジュアルはブランドアイデンティティに合わせてカスタマイズが可能です。多様なバーチャルシーンは構築コストを抑えつつ、製品の特長やブランドコンセプトを効果的に表現します。ライブ配信にかかるコストと難易度を低減することを目指しています。
The Recognition
About the A' Design Award 銀賞
Digital Human ライブ配信プラットフォームは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Digital Human ライブ配信プラットフォームは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Digital Human ライブ配信プラットフォームは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
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