Rebirth アートスペース・インスタレーション by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in ファインアート・アートインスタレーションデザイン Competition Category.
金ファインアート· 2023
Rebirth アートスペース・インスタレーション
by Hebei Puteng Culture Media Co., Ltd
Client: Hebei Puteng Culture Media Co., Ltd
A' Design Award 金賞 Winner in ファインアート Category
Verified Award Winner
Verify Award Status for #147142The Design
About Rebirth アートスペース・インスタレーション
「Rebirth（リバース）」は、再生をテーマに構想された没入型の商業アートスペースである。この空間は、未来において人工知能の少女が記憶の抽出と再構築を通じて地球を再創造するという物語を描いている。内部は順路に沿って「最後の地球人」「地球の記憶」「創造」という三つのパートに分けられている。擬似動物は3Dモデリング、彫刻、型製作、彩色、植毛といった技法によって制作された。内蔵された機械構造と制御システムが、生命感あふれる動きを生み出している。
The Recognition
About the A' Design Award 金賞
Rebirth アートスペース・インスタレーションは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Rebirth アートスペース・インスタレーションは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Rebirth アートスペース・インスタレーションは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
- Tags
- Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
- Production Technology
- The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
- Design Challenge
- This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
- Research
- The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
- Inspiration
- As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
- Project Duration
- The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an - Operation Flow
- The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
- Team Members
- JIN FX
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