Jamtland キャンペーンビジュアライゼーションは by Tom Linden and Vita Li

Jamtland キャンペーンビジュアライゼーションは by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in コンピュータグラフィックス・3Dモデリング・テクスチャリング・レンダリングデザイン Competition Category.

金コンピュータグラフィックス· 2023

Jamtland キャンペーンビジュアライゼーションは

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award 金賞 Winner in コンピュータグラフィックス Category

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Colors

The Design

About Jamtland キャンペーンビジュアライゼーションは

クライアントは、スウェーデンのジャムトランドの自然環境とブランドのつながりを紹介したいと考えていました。同局は 3D モデリングと視覚化を使用して、この地域の植物種と生物群系を再現しました。彼らは、植物を正確に描写するために広範な調査と参考資料の収集を実施し、背景としてクライアントのブランドカラーを組み込みました。結果として得られた画像は、クライアントが自然で持続可能な実践と自然との密接なつながりに焦点を当てていることを効果的に伝え、視聴者が製品ラインをこれらのポジティブな属性と関連付けることができるようにしました。

The Recognition

About the A' Design Award 金賞

Jamtland キャンペーンビジュアライゼーションはは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Jamtland キャンペーンビジュアライゼーションはは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Jamtland キャンペーンビジュアライゼーションはは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li