Forshine Shenzhen パビリオン by Hong Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in トレードショー建築・インテリア・展示デザイン Competition Category.

金トレードショー· 2023

Forshine Shenzhen パビリオン

by Hong Wang

Client: Zj Design Limited

A' Design Award 金賞 Winner in トレードショー Category

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Verified Award Winner
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Colors

The Design

About Forshine Shenzhen パビリオン

フォーシャイン深セン・パビリオンは約306平方メートルの空間を有し、色彩と幾何学的要素を取り入れたこのデザインは、空間構成と製品美学を用いて、活気と成熟感を兼ね備えたブランド空間に相応しいムードを創出している。空間のインテリアはグレーを基調とし、温かみのあるオレンジ色を全体に配することで、情熱と温もりを表現。異なる色彩のディスプレイ家具と空間が呼応し融合することで調和の取れた美学を実現し、快適な体験雰囲気を創り出すと同時に、ブランド空間のアイデンティティを明確に形成している。

The Recognition

About the A' Design Award 金賞

Forshine Shenzhen パビリオンは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Forshine Shenzhen パビリオンは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Forshine Shenzhen パビリオンは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a pavilion space for FORSHINE at Shenzhen Home & Furniture Exhibition. With an area of 306 sqm, the design team wanted to create a new spatial structure within the framework of the building structure to build a richer field.
Dimensions & Packaging: The exhibition space has an area of approximately 306m².
Tags: Pavilion,Gray,Warm,Ceiling curves,Light
Production Technology: The showroom space also makes use of gardening techniques, setting the water feature inside to give the overall environment a proper sense of tranquility. The semi-permeable partition, the mirror reflection blurs the boundary of the whole field and overlaps with the "natural" spirit of the brand, which better accentuates the overall tone and atmosphere of the showroom.With the guidance of light and shadow and the gently floating surround passage into the exhibition area, the superposition of ceiling curves adds tension of light and shadow to the interior, superimposing the three-dimensional beauty of spatial sculpture.
Design Challenge: As a temporary space, the interior design uses curved shaped elements to add inclusiveness to the whole exhibition hall. In addition, the building blocks were prepared in advance to save time and cost for on-site construction and erection, and the façade of FORSHINE pavilion is composed of white composite panels and perforated panels, using simple lines to build a clean and sharp shape, while the black grid fabric makes the lights inside the building appear.
Research: As all the spaces of FORSHINE are concentrated in one volume, the interior space uses the circular shape as a link and guide in the air, forming an integral part with the building structure, creating an exploratory spatial form and a sense of rhythm, and becoming a medium of interaction between people and the exhibits. In order to create an immersive space experience and provide more possibilities for visitors to communicate with the showroom in depth, the layout uses a sunken area to create cohesion and a relaxed atmosphere, allowing the space to display its unique freedom with both enthusiasm and restraint.
Inspiration: In the design of the project, the design team incorporated staggered and cascading geometric elements, aiming to give the viewer a sense of freedom and movement without restraint. This extreme charm adds flair and style to the space while setting off its corporate brand with a sense of vitality.
Project Duration: This project is FORSHINE's exhibition space installed in Shenzhen Home & Furniture Exhibition. Completed design and construction in 2021.
Operation Flow: In constructing the space, the design creates a sense of rhythm and rhyme through the interplay of curved blocks, staggered spatial structure and color flow. The interlocking and iterative placement of semi-arc blocks connects different spaces, making the transition interesting and layered, and allowing the space planning to show the wireless possibilities.
Team Members: Hong Wang
Image Credits: ZJ DESIGN LIMITED