Ludwig Lives 展覧会 by Jorg Stauvermann is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2023

Ludwig Lives 展覧会

by Jorg Stauvermann

Client: Jörg Stauvermann Freier Kreativdirektor

A' Design Award 鉄賞 Winner in インテリア Category

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Colors

The Design

About Ludwig Lives 展覧会

ルートヴィヒ・ヴァン・ベートーヴェンは生きているのか?もちろんだ!作曲家の生誕250周年を記念した展覧会「ルートヴィヒは生きている!ポップカルチャーの中のベートーヴェン」は、今日でもベートーヴェンがその足跡を残し続けている場所、あるいは足跡を残した場所を示している。ハリウッド映画、キャバレー、そして日常生活においてもだ。ルートヴィヒ・ヴァン・ベートーヴェンは、他の生命体に世界を説明するために宇宙に送られた。台湾ではゴミ収集時に彼の音楽が演奏される。あらゆる種類のコメディアンが彼のクリシェを使用してきた。そして彼はチャリティーコンサートを開いた最初の音楽家だった。この展覧会はそれ以上のことを示している。ルートヴィヒは生きている。

The Recognition

About the A' Design Award 鉄賞

Ludwig Lives 展覧会は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Ludwig Lives 展覧会は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Ludwig Lives 展覧会は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Dimensions & Packaging: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Tags: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Production Technology: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Design Challenge: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Research: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Inspiration: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Project Duration: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Operation Flow: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Image Credits: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord