Ligne Roset 家具ショールーム by Ruixue Liang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2023

Ligne Roset 家具ショールーム

by Ruixue Liang

Client: Chongqing Micro Interior Design Co., Ltd.

A' Design Award 銅賞 Winner in インテリア Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ligne Roset 家具ショールーム

「Ligne Roset」は、中国・重慶のショッピングモール内に位置する家具ショールームのインテリアである。プランニングでは、顧客の動線をデザインの中心に据えている。製品は完全な一室を再現するようグループごとに配置され、来場者は自邸に置いた家具の姿を思い描くことができる。エントランスから店内のあらゆる一角へと導く回遊動線により、すべての製品が視界に入る。もう一方のゲート入口は人通りの多い隣接店舗に面し、より多くの来場者を引き込む。侘び寂び、モダン、ライトラグジュアリー、フレンチのトーンを融合させ、共通のカラーレンジと曲線的なフォルムによって全体に統一感を与えている。

The Recognition

About the A' Design Award 銅賞

Ligne Roset 家具ショールームは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Ligne Roset 家具ショールームは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Ligne Roset 家具ショールームは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the Red Star Macalline Shopping Mall. From the beginning of the design, we reached a consensus with our client that the sales lines are the most important. The most we talked with our client is also about the plan layout and sales lines.
Dimensions & Packaging: In terms of spatial visual effects, the starting point of thinking is: the product is the protagonist, and the space exists to foil it. ligne roset's products are used in a wide variety of Spaces through the design team's design of several different tonalities to complement the various furniture products.
Tags: ligne roset,Modern,Wabi-sabi,Light Luxury,French
Production Technology: The layout of the store interior, set the route so that customers from the entrance, can naturally walk in the store to every corner, you can see all the products. The layout of the design team is to form a group, and these groups are scene simulation, they will allow customers to have immersive associations about the good effect of their own home association.
Design Challenge: Because there are several different styles and tonalities, it is important to know how they coexist and how they transition naturally. The method adopted by the design team is the local interpenetration of the modeling and the basic unity of the color, which can perfectly solve the problem of harmony.
Research: The design team used wabi-sabi, modern, light luxury, French style tonality. Wabi-sabi was chosen as the most important piece in the main entrance. Because next to the merchants are exquisite, luxurious tonality, so that they can have obvious differentiation, attract people's attention. At the same time in order to foil the characteristics of freehand space furniture, the design team here used a lot of curves, from the construction period, cost, construction difficulty and other factors, wabi-sabi wind is a more appropriate choice.
Inspiration: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Project Duration: The project began in Chongqing in 2021 and will be completed in September 2021.
Operation Flow: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Image Credits: Chongqing Micro Interior Design Co., Ltd.