Oil Street Art Space ビジュアルアイデンティティ by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2023
Oil Street Art Space ビジュアルアイデンティティ
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #148151The Design
About Oil Street Art Space ビジュアルアイデンティティ
Oiは、香港の公共のレジャー・文化施設であるオイル・ストリート・アート・スペース(油街實現)のビジュアルアイデンティティである。この施設はかつてヨットクラブのクラブハウスであった場所を活用しており、瓦屋根を備えた歴史的建造物二級の赤レンガ建築と、3000平方メートルを超える屋外エリアを含む。名称は「L」の文字を感嘆符に置き換えることで、注意を喚起するとともに、その場所を指し示している。ロゴの形状は、大声で呼びかける行為を表現している。アイデンティティカラーの緑は、都市の中に生まれた芸術のオアシスを示唆する。このアイデンティティは、環境グラフィックや印刷物へと展開されている。
The Recognition
About the A' Design Award 銅賞
Oil Street Art Space ビジュアルアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Oil Street Art Space ビジュアルアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Oil Street Art Space ビジュアルアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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