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Knowledge Capsule モバイルアプリケーション by Baidu Online Network Technology Beijing

Knowledge Capsule モバイルアプリケーション by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.


銅モバイル· 2023

Knowledge Capsule モバイルアプリケーション

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award 銅賞 Winner in モバイル Category

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Verified Award Winner

Verify Award Status for #148150

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The Design

About Knowledge Capsule モバイルアプリケーション

Knowledge Capsuleは、メンタルヘルス教育のためのモバイルアプリケーションです。Knowledge Capsuleは、心理カウンセリングのトピックを解説する約3分間のショート動画を厳選しています。人工知能がコンテンツにタグ付けを行い、人の手による審査で品質をチェックします。その後、視聴履歴とプロフィールに基づき、各ユーザーにコンテンツを推薦します。擬人化されたアシスタントがインタラクションをガイドし、リラックスした体験を生み出します。バーチャルレッスンでは、ユーザーが学習しながら他者と進捗を比較することができます。メンタルヘルスの知識をシンプルで理解しやすいものにすることを目指しています。

The Recognition

About the A' Design Award 銅賞

Knowledge Capsule モバイルアプリケーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Knowledge Capsule モバイルアプリケーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Knowledge Capsule モバイルアプリケーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
For different psychological problems, Knowledge Capsules selects the relevant mental health content through big data and presents users with 3 minutes short videos, accurately related to the diagnosis and treatment contents of users, based on AI technology. This product makes complex mental health knowledge lively and interesting with, helping users face up to and recognize themselves scientifically.
Tags
AI psychological counseling, Depression, Mental health
Production Technology
Tag content resources: dual form of manual and AI. AI recognizes video content, extracts keyword, classifies relevant content, and then with manual review to ensure high quality content, greatly reducing labor costs.
Intelligent content push: Based on the content type and viewing duration of previous consumption, AI recommends content that similar users are interested in, and adjusts it in real time according to the actual consumption behaviors.
Design Challenge
Comparing psychological counseling knowledge to capsules, this product pushes accurate content to users intelligently and naturally to popularize mental health knowledge and let users pay attention to mental health problems. Anthropomorphic AI diagnosis and treatment assistant helps to narrow the distance with patients to be close. The learning process of virtual class is easy and comfortable. Users can compete with others to learn together while learning.
Research
Based on huge content ecology of Baidu and gathering experts in the psychological and other fields, this product selects 3 minutes short video through big data, which contain psychological counseling content. Users can receive diagnosis content push through AI technology accurately based on their profiles. Knowledge Capsules helps to spread mental health knowledge by making it lively and interesting and helps users make scientific interventions for mental health problems.
Inspiration
According to data released by the World Health Organization, about 1 billion people world wide suffer from mental health problems, yet mental health is one of the most neglected areas of public health. Most people may have psychological problems at different ages, which seriously affect their daily life, study and work. We need more professionals to scientifically intervene the mental and emotional world of patients with mental illness and carry out targeted treatment.
Project Duration
Developed in Beijing in November 2021 and launched on 20 February 2021.
Operation Flow
Capsule anthropomorphic design creates a relaxed and pleasant interactive experience for users with interaction and dialogue with AI diagnosis and treatment assistant;
In the era of information explosion, this product avoids complex information screening process for users with intelligent and precise content push based on their profiles.
The virtual lessons put fun in learning and supports the learning competition with other users, stimulating the learning enthusiasm.
Team Members
Yuan Lu
Xiaoli Ping
Yujie Shi
Xiaowan Li
Yong Zhang
Xin Hu
Lu Han
Shi Ouyang
Xingyu Gu
Hao Li
Jiali Ma
Yuqin Gan

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