United Cinemas Unicus Chichibu シネマコンプレックス by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu シネマコンプレックス by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2023

United Cinemas Unicus Chichibu シネマコンプレックス

by Mitsuhiro Shinohara

Client: United Cinemas

A' Design Award 銅賞 Winner in インテリア Category

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Colors

The Design

About United Cinemas Unicus Chichibu シネマコンプレックス

ユナイテッド・シネマユニクス秩父は、29年間映画館のなかった秩父市のために建設されたシネマコンプレックスです。2,490平方メートルの敷地内に7スクリーン、650席を備えています。ほとんどのスクリーンは100席未満であり、人口の少ない地域でも多彩な作品を上映することが可能になっています。カーテンウォールのファサードと、スレート石と木で仕上げられた明るいロビーが、映画を観に訪れる人々だけでなく通りがかりの人々をも迎え入れます。この設計は、あらゆる年齢層の来館者が出会える「まちのリビングルーム」として機能します。全スクリーンにレーザープロジェクターとデジタルサイネージシステムを採用しています。

The Recognition

About the A' Design Award 銅賞

United Cinemas Unicus Chichibu シネマコンプレックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。United Cinemas Unicus Chichibu シネマコンプレックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。United Cinemas Unicus Chichibu シネマコンプレックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting