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Tick Tock 時計ギャラリー by Omid Majdtaheri and Sara Golzarroshan

Tick Tock 時計ギャラリー by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.


銀インテリア· 2023

Tick Tock 時計ギャラリー

by Omid Majdtaheri and Sara Golzarroshan

A' Design Award 銀賞 Winner in インテリア Category

Colors

The Design

About Tick Tock 時計ギャラリー

イランのヤズドに位置するティックタック・ウォッチギャラリーのデザインは、限られた空間において、シンプルで低コスト、かつモダンな視覚効果を重視した特別な体験でした。このギャラリーは、時の中で止まったゲームを語るものです。主要なコンセプトは、テトリスゲームからインスピレーションを得ています。互いに積み重ねられた形状が、ランダムな形を創り出します。ゲームとは異なり、ここでは同じ寸法のボックスが方向を変えて組み合わされ、それによって機能が変化します。時計の針が一日の中で変化するように、それはユーザーの機能の変化へとつながります。

The Recognition

About the A' Design Award 銀賞

Tick Tock 時計ギャラリーは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Tick Tock 時計ギャラリーは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Tick Tock 時計ギャラリーは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging
Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags
Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology
This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge
In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research
During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration
The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration
Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow
This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members
Omid Majdtaheri
Sara Golzarroshan
Image Credits
Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

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