銅 パッケージ · 2023
Shacheng Laojiao パッケージングは
by Wu Yao
- A' Design Award 銅賞 2023 in パッケージ
- CLIENT: Huailai Great Wall Wine Marketing Co., Ltd
- Estimated Number of Design Views: 15,197
- Verification code C0E1779E62 · Verify this award
Colors
About Shacheng Laojiao パッケージングは
同じボトル形状で、赤と黄の2色展開です。沙城の自然で環境に優しい醸造の特徴がボトル本体に描かれています。醸造原料と醸造工程を赤いボトルに使用される白金の糸で描いています。外箱の底面の色は黄色と赤色です。黄色のインスピレーションは清代の雍正時代の黄色釉から来ており、赤のインスピレーションは康熙時代の蘭暁の赤から来ています。
About the A' Design Award 銅賞
Shacheng Laojiao パッケージングはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Shacheng Laojiao パッケージングはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Shacheng Laojiao パッケージングはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Press Kit
- Unique Properties
- With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
- Dimensions & Packaging
- 320mm x 285mm x 110mm
- Tags
- Packaging,Gift box，wine，Shacking,Old Cellar
- Production Technology
- The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
- Design Challenge
- The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
- Research
- The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
- Inspiration
- The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
- Project Duration
- The project started in Beijing in October 2022 and ended in Beijing in February 2023
- Operation Flow
- Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
