Relax in Caesar ショールームインテリアデザイン by Wei-Cheng Chen

Relax in Caesar ショールームインテリアデザイン by Wei-Cheng Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2023

Relax in Caesar ショールームインテリアデザイン

by Wei-Cheng Chen

Client: Makoto Interior Design Co.,Ltd.

A' Design Award 銅賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #149106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Relax in Caesar ショールームインテリアデザイン

「Relax in Caesar」は、バスルーム設備を展示するために設計されたショールームのインテリアです。空間は2フロアで231.4平方メートルにわたり、1階には展示エリアとミーティングルーム、2階にはプライベートな展示エリアを設けています。各展示台は小さな島のように配置され、床はその間を川のように流れるかたちで巡っています。天井は空を思わせ、斜めのグリルは降り注ぐ陽光を表現しています。すべての展示高さは人間工学に基づいており、来場者は各製品を実際に試すことができます。使用素材は打ち放しコンクリート、石材、御影石、耐摩耗性フロア塗料です。

The Recognition

About the A' Design Award 銅賞

Relax in Caesar ショールームインテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Relax in Caesar ショールームインテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Relax in Caesar ショールームインテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibits in the middle of the space are like small islands, and the floor is like a river. Meanwhile, the ceiling also represents the sky, and the ceiling grille symbolizes the sunlight pouring out, which is deliberately presented in an oblique direction. As for the facade behind the counter, it extends the sunlight from the ceiling. The space presents the image of both clouds and light, eliminating the boundary between indoors and outdoors. Even inside the room, people can feel the openness and the rhythm of the water flow.
Dimensions & Packaging: The area to be decorated is 231.4 square meters and consists of two floors. The first floor is an exhibition area and meeting room, while the second floor is a showroom. The conference room on the first floor serves builders for discussions and purchases. The green area outside the conference room also has small tables for general guests to consult. In addition, the second floor has a private display area where guests can experience the products.
Tags: Bright, rhythmic, elegant, flowing, rivers, baths, kitchenware.
Production Technology: Building materials: architectural concrete, paint, thin plate, stone, system panel, iron parts, Benjamin Moore wear-resistant paint, granite. Although the price of Benjamin Moore wear-resistant paint for flooring is relatively expensive, it features a heat repair function. It can be restored to its original look by rubbing a rag or heating it with a hair dryer, so it is much more scratch-resistant than other paints and is a material often used in exhibition spaces.
Design Challenge: Due to the high height of the exhibition space, the design team plans the route for visitors while trying not to break the original advantages of the space. Moreover, numerous water pipes are needed in the display area of the rosette, and the circle must be waterproof and able to be tested by visitors, which is difficult to construct mechanically.
Research: The counter that people will see upon entering is made of architectural concrete and embedded with Caesar logo, giving people a sense of reliability. The exhibition space is inspired by the small islands in the river. The design team takes each display area as a small stage for bathroom equipment. At the same time, they deliberately plan the area like a river winding through it to present a sense of water flow and echo the design of the sky on the ceiling. Even though each display area in the center of the exhibition hall has different heights, all of them are ergonomic and truly meet the needs of an experience hall.
Inspiration: As a venue for the exhibition of bathroom equipment, the design team takes the concept of water as an extension to create a sense of rhythm and to symbolize the flow of money. In addition, the client requested that the space be designed as an experience hall, hoping that each item on display can be used by the customer, rather than just being an ornament. Therefore, even though each space has a different height, it is still ergonomic and will not ignore the customer experience for the sake of shape.
Project Duration: The project finished in March 2022 in Taiwan.
Operation Flow: The client's exhibition space was a simple tin house, but after the renovation, it has become the brand flagship store in Tainan. In this way, the client brand image and visibility will be enhanced, and the brand's spiritual value will be lightened. Further, customers who want to experience Caesar products will be more willing to visit this space. For visitors, the space is like an upscale experiential space, and even if they just go in for a little stroll, the experience is very comfortable.
Image Credits: Makoto Interior Design Co.,Ltd.