Cense of Poem お香のパッケージ by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Cense of Poem お香のパッケージ
by Wei-Hsuan Liu and Hsin-Hsuan OuYang
Client: A Cense of Poem
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #149224The Design
About Cense of Poem お香のパッケージ
「Cense of Poem」は、お香のためのパッケージデザインである。ボックスはアクリル製で、レーザー彫刻が施されている。マットな包材で覆われた半透明のボックスが、立ちのぼる煙のかたちと流れを表現している。ボックスの色は、中に納められたお香の色と対応しており、それぞれのボックスには、内包する香りにふさわしいグラフィックデザインが施されている。イエロー、アクアマリン、パープルの3つのシリーズは、それぞれコンマ、ダッシュ、感嘆符を想起させる。このパッケージは、詩的で神秘的な感覚体験を提供することを目指している。
The Recognition
About the A' Design Award 銅賞
Cense of Poem お香のパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Cense of Poem お香のパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Cense of Poem お香のパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
- Dimensions & Packaging
- large 110mm*110mm*40mm
small 70mm*70mm*55mm - Tags
- Incense, Poetic, Fragrance, Package, Brand Identity
- Production Technology
- The box is made of acrylic with laser engraving.
- Design Challenge
- There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
- Research
- The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
- Inspiration
- The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
- Project Duration
- The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
- Operation Flow
- First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
- Team Members
- Wei-Hsuan Liu
Hsin-Hsiu OuYang - Image Credits
- Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.
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