Animate パッケージングは by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2023
Animate パッケージングは
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #149311The Design
About Animate パッケージングは
Animate は猫に応えるように設計されています。好奇心旺盛な性質と探検への愛が、ブランドのパッケージに反映されています。マカロン色のパッケージは見た目が魅力的であるだけでなく、中身も猫の全体的な健康と幸福を促進する天然成分で作られています。大胆で鮮やかなカラーイラストを使用したアニメイトのパッケージは、猫の写真が一般的な他のキャットフード製品とは一線を画すユニークなパッケージになっています。猫にとって適切な配合と、猫にとって適切なニーズを備えた購入者を簡単に特定できます。
The Recognition
About the A' Design Award 鉄賞
Animate パッケージングはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Animate パッケージングはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Animate パッケージングはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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