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Powerful Design 展示ブースデザイン by Cerrad, Smart Design Expo and Yuka Studio

Powerful Design 展示ブースデザイン by Cerrad, Smart Design Expo and Yuka Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.


銅インテリア· 2023

Powerful Design 展示ブースデザイン

by Cerrad, Smart Design Expo and Yuka Studio

Client: Cerrad

A' Design Award 銅賞 Winner in インテリア Category

Colors

The Design

About Powerful Design 展示ブースデザイン

Powerful Designは、セラミックタイルを紹介するために制作された展示ブースである。ブースの面積は315平方メートルで、寸法は21000×15000×4000ミリメートルとなっている。大判の磁器質ストーンウェアタイルが床と壁を覆い、内装材としてのタイルと装飾アートワークとしてのタイルの双方を提示している。Ceppo Nuovoタイルで仕上げられたアーチ状の壁が中心的な見どころを形成する。空間はタイル展示、マルチメディア、顧客との商談、技術情報の各ゾーンに区分されている。またこのブースは、ショールームとして、そして国際的な人脈づくりの交流の場としても機能する。

The Recognition

About the A' Design Award 銅賞

Powerful Design 展示ブースデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Powerful Design 展示ブースデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Powerful Design 展示ブースデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The 315 m2 exhibition space is, above all else, designed to present ceramic tiles in a modern, creative way. The unconventional approach to using large-format ceramic tiles as a form of interior decoration and unconventional artwork is one innovative aspect of this project. Designed a stand that served as a modern showroom and a large communication platform, uniting multiple spheres of business and facilitating international contacts.
Dimensions & Packaging
21000 mm x 15000 mm x 4000 mm
Tags
Interior Design, Ceramic tiles, Nature, Geometry, Technology, Inspiration
Production Technology
The design of the stand is extremely modern and transparent. For the floor and walls of the stand, we used large-format porcelain stoneware tiles from the Cerrad Group. The designers provided for an interesting Eye-catcher installation, an arched wall with Ceppo Nuovo tiles. The stand was divided into respective zones of tile display, multimedia, customer meeting, and technological possibilities.
Design Challenge
Invited visitors to join in on a journey to the stand, where love and passion for architecture, art, travel, fashion and beauty were brought into the world of our interiors. The latest collections presented are perfect for any room due to their variety, as well as the multitude of colours and formats.
Research
Designed a modern stand, open to visitors. Took care of each and every detail and offered the kind of quality and design that is impossible to shrug off with indifference.
Inspiration
Monumentalism, geometric and organic forms, variety of patterns and colours, nature, ceramics. Creativity, technology, new possibilities for arranging and using ceramic tiles. Attention to detail
Project Duration
Cersaie, Bologna 2022, Italy 26-30/09/2022
Operation Flow
The use of innovative and functional solutions ensured the home as a place enhancing the comfort of everyday life and, at the same time, impressive with excellent design. Focusing on the extraordinary power of nature allowed us to offer plenty of inspiration to create unconventional and even more personalised, more beautiful home and commercial spaces.
Team Members
Cerrad, Smart Design Expo, YUKA Studio
Image Credits
Cerrad

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