The Storyteller シングルモルトアイリッシュウイスキーは by Tiago Russo and Katia Martins

The Storyteller シングルモルトアイリッシュウイスキーは by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award プラチナ賞 in パッケージデザイン Competition Category.

プラチナパッケージ· 2023

The Storyteller シングルモルトアイリッシュウイスキーは

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award プラチナ賞 Winner in パッケージ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Storyteller シングルモルトアイリッシュウイスキーは

ストーリーテラーの目標は、手に持つ必要があり、一目見て扱い、つや消しで透明な質感、金のトリムとローレット、そして最終的には黒曜石を感じることで十分に評価される容器を通じて、没入型で個人的で親密な体験を強化することです。完全に感覚的で体験的なボトルデザインであるクロージャの詳細。残りのアクセサリーはすべて目に見えないところに隠されており、ボックスの別の軸からのみアクセスでき、ストーリーテラーが提供する秘密を完全に探索することによってのみ、究極の没入体験が明らかになります。

The Recognition

About the A' Design Award プラチナ賞

The Storyteller シングルモルトアイリッシュウイスキーはは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。The Storyteller シングルモルトアイリッシュウイスキーはは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。The Storyteller シングルモルトアイリッシュウイスキーはは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensions & Packaging: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Design Challenge: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Research: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiration: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Project Duration: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Operation Flow: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.