Endless Scenery 都市ポスター by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery 都市ポスター by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in ジェネラティブ・アルゴリズミック・パラメトリック・AI支援デザイン Competition Category.

銅ジェネラティブ· 2023

Endless Scenery 都市ポスター

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

A' Design Award 銅賞 Winner in ジェネラティブ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery 都市ポスター

「Endless Scenery」は、中国・杭州の西湖十景をモチーフとした都市ポスターのシリーズである。「三潭印月」や「曲院風荷」など、広く知られた景観を題材としている。各図像は、人工知能による絵画生成と中国古典の水彩画様式を融合させたものである。ベースとなる画像はAIペインティングツールで生成し、その後、画像編集ソフトウェアで精緻に仕上げた。異なる色調によって、それぞれの風景が持つ個性を表現している。本ポスターは、切手、出版物、印刷広告、パッケージなどへの展開も可能である。

The Recognition

About the A' Design Award 銅賞

Endless Scenery 都市ポスターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Endless Scenery 都市ポスターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Endless Scenery 都市ポスターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai