Jelly Fresh 調味料パッケージ by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2023
Jelly Fresh 調味料パッケージ
Client: Chiapa Design
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #150413The Design
About Jelly Fresh 調味料パッケージ
Jelly Freshは、魚料理の下ごしらえのために作られた粉末調味料シリーズのパッケージコンセプトである。デザインは新聞売りの少年の姿から着想を得ており、鮮魚を紙で包んでいた古き良き習慣を想起させる。新聞売りの少年の写真をタイポグラフィ、レイアウト、グラフィック要素と組み合わせることで、消費者とのつながりを生み出している。ラインナップは3種のフレーバーと2種のパッケージ形態で構成され、キッチンで使いやすい仕様となっている。明確なカラーパレットを用いたモダンで清潔感のあるレイアウトが、店頭の棚で缶を際立たせている。
The Recognition
About the A' Design Award 銀賞
Jelly Fresh 調味料パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Jelly Fresh 調味料パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Jelly Fresh 調味料パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, fish brand, packaging seasoning design
- Production Technology
- It's a Concept Design Project.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
