Blazing Love コミュニティプラットフォームは by Juthamas Vadhanapanich

Blazing Love コミュニティプラットフォームは by Juthamas Vadhanapanich is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.

銅モバイル· 2023

Blazing Love コミュニティプラットフォームは

by Juthamas Vadhanapanich

Client: Independent Muffin Limited Partnership

A' Design Award 銅賞 Winner in モバイル Category

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Verified Award Winner

Verify Award Status for #150433

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blazing Love コミュニティプラットフォームは

Blazing Love は、LGBTQIA プラスの愛の平等を育み、性的流動性の考えを受け入れ、スマートマッチング機能、スマート検索、イベント、ニュースを使用して詐欺や人々の虐待の問題を解決しようとすることで、持続可能なコミュニティを作成するコミュニティプラットフォームです。これにより、ユーザーはライフスタイルや興味に基づいたプロフィールを作成し、オンラインとオフラインのイベントの両方で、旅全体を通じて最高のエクスペリエンスで一致する相手を閲覧できるようになります。

The Recognition

About the A' Design Award 銅賞

Blazing Love コミュニティプラットフォームはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Blazing Love コミュニティプラットフォームはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Blazing Love コミュニティプラットフォームはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BlazingLove.com is a community platform that nurtures love equality for lgbtqia plus and creates a sustainable community by embracing the idea of Sexual Fluidity and attempting to solve the problems of fraud, and mistreatment of people using smart matching functions, smart search, events, and news that allows users to create their lifestyle and interest-based profiles and browse for their matches with the best experience throughout their journeys both online and offline events.
Dimensions & Packaging: Web-based responsive design platform with Web3 and built-in algorithm for lifestyles and interests match for users with spider map analysis.
Tags: Trusted and sustainable community of equally love
Production Technology: BlazingLove.com is designed and developed using Web3 technology and spider map analysis to provide secure and accurate matches to users. We have initially gathered and built accurate prescriptive algorithms so the system is able to suggest interest-based matches and events to the users. Our platform also includes pre-screening profiles for fraud prevention and to ensure the safety of our users through meet-and-greet events/services that we are hosting. The interaction and interface of the platform are designed to ensure that the users are will gain the best user experience since they first join the platform i.e. it is usable, useful, desirable, accessible, credible, findable, and valuable to the users. We choose the technology that enables us to create and foster the platform to become a sustainable and trusted community where lgbtqia plus can express their sexual fluidity freely with no fraud and mistreatment.
Design Challenge: Since the research is both qualitative and quantitative, the challenges were how we triangulate the data with existing data we gathered from the beta version and turn them into valuable features for our target users. The other challenge we have found that delays our development is the matching algorithm that we would like to have a highly accurate suggestion, we are continuously improving its accuracy as well as its ability to verify profiles and identify frauds and ill-behaviors.
Research: Sexual fluidity has been used in the context that gender identity or sexuality of people could be changed fluidly according to their context of living. There are social issues and arguments regarding sexual fluidity, gender identity, and equality. One of them is that they do not want to express their gender identity publicly, while it is an important personal factor to segment customers for marketing purposes. Doing business with this group of people needs to manage this sensitive issue properly. Hence, this research aims to first coin the term sexual fluidity and empathize with the desires and the pain points of the users with sexual fluidity and then use the findings to design an updated version of BlazingLove that will solve the issue using the user experience (UX) concept. BlazingLove.com was selected to be a case study for this research as its users are likely to have sexual fluidity due to the nature of the business. Mix methodology research was designed and developed by employing a quantitative questionnaire survey and qualitative in-depth interviews with experts. The result shows that sexual fluidity could be defined as a personal sexual orientation that may or may not be expressed physically, which can be changed according to personal preferences and does not concern genders and it can be changed anytime according to the person's living context. Further, this group of people preferred to be segmented by their lifestyle, interest, and preferences, rather than their gender identity. The updated version of BlazingLove was therefore designed by using the new segmentation to identify their target users and develop personas.
Inspiration: Many frauds and mistreatments of lgbtqia plus occur every day around the world and people have more and more fluidity in sexual orientations. Our research has found that people are looking for someone with similar lifestyles and interests they can trust to talk to, exchange ideas with, or be friends with rather than looking for sexual partners or marriage. BlazingLove aims to be the platform that lgbtqia plus can trust to find their matches and become a sustainable community of equal love.
Project Duration: The beta version is online since 2014 online at www.blazinglove.com, the research was conducted in Bangkok, Thailand during 2021-2022. Being nominated by UXDA, Germany (See: https://www.ux-design-awards.com/winners/blazinglove) in April 2021. Currently under development for front and backend which is planned to go live by end of 2023.
Operation Flow: New users can browse articles, news, and events on our platform without registration to learn more about LGBTQIA plus, gender equality, and sexual fluidity. If they would like to find their match, they have to create their profiles. The profile will be checked and approved at different levels to ensure the credibility and trustworthiness of every user. Once the profile is approved, they can start searching for their matches, joining events, or posting articles in the communities. The more activities they join, the higher levels they will be. The platform will gather data on activities they did both online and physical events as their lifestyles and interests and use them to build rapport and suggest matches for them with the spider chart dashboard. Higher-level users could have personal chats with their matches and be friends with a higher number of people within the community than the lower ones, this is to encourage them to participate in the activities especially the physical events so we can verify them face-to-face and ensure that the platform will be a place where people have treated equally no matter sexual orientation they are, they can come and share their love to the world freely, safely without bullying or mistreating each other. The platform will also screen out any negative posts or articles automatically to ensure that BlazingLove will be a smart and sustainable community for lgbtqia plus.
Team Members: Juthamas Vadhanapanich