Oat Milk 飲料パッケージ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Oat Milk 飲料パッケージ
Client: Wallrus Design Studio
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk 飲料パッケージ
オーツミルクは、オーツ麦から作られた植物性ミルク飲料のためのパッケージデザインです。パックは幅85mm、奥行き85mm、高さ230mmの無菌充填カートンボックスで、グラフィックはフレキソ印刷によって施されています。パックには異なるライフスタイルを送る若者たちのイラストが描かれ、この飲料を新しく栄養価の高いものとして表現しています。健康的な日常習慣がイラストの中にさりげなく描き込まれています。このデザインは、店頭の棚で目を引き、まだオーツミルクの味を知らない消費者に試してみたいと思わせることを目指しています。
The Recognition
About the A' Design Award 銅賞
Oat Milk 飲料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Oat Milk 飲料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Oat Milk 飲料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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