Odaya Home パッケージングは by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2023

Odaya Home パッケージングは

by Elena Gamalova

Client: ODAYA Home

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #151176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Odaya Home パッケージングは

オダヤホームのパッケージには、使用される手縫いレースの職人技と装飾品の象徴的な価値を反映する必要がありました。オダヤホームの最初のケア＆ラブコレクションの核となる要素であるクジャクの姿は、家の伝統的な守護者です。パッケージデザインは孔雀のイメージを金色の細かい羽根の網目状に発展させ、レース作りそのものを思い出させます。ギフトボックスの蓋の内側にはブランドストーリーが描かれており、ブランドのスローガン「あなたはここが家、オダヤホーム」のスローガンが描かれた繊細なティッシュペーパーが描かれています。内側の上質なコットンサテン生地を優しく包みます。

The Recognition

About the A' Design Award 鉄賞

Odaya Home パッケージングはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Odaya Home パッケージングはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Odaya Home パッケージングはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensions & Packaging: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tags: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Production Technology: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Design Challenge: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Research: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiration: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Project Duration: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operation Flow: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patents: Copyrights belong to Elena Gamalova, 2023.
Image Credits: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home