銅 インテリア · 2023
Geneo ショールームデザイン
by Belina Zhang
- A' Design Award 銅賞 2023 in インテリア
- CLIENT: Shanghai Brander Brand Design., Ltd
- Estimated Number of Design Views: 14,572
- Verification code 5D3282F927 · Verify this award
Colors
About Geneo ショールームデザイン
Geneoは、テクノロジーと天然由来成分を融合させたスキンケアブランドのために設計されたショールームです。280平方メートルの空間は、水・植物・酸素を主要なテーマとしています。エントランスエリアには、流水を表現した光の演出、バブルウォール、ポートレートウォール、そして5Dシアターを備えています。バブルウォールは回転させることができ、光によって内部のさまざまな植物が浮かび上がります。映像エリアでは、天井照明と香りのシステムが映像内容に合わせて変化します。擬似セメントとテラゾーが自然で原始的な質感を生み出し、壁のすべての角は手作業で丸みを付け、磨き上げられています。
About the A' Design Award 銅賞
Geneo ショールームデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Geneo ショールームデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Geneo ショールームデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Press Kit
- Unique Properties
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Dimensions & Packaging
- Showroom covering 280m²
- Tags
- beauty, tech, nature, interior, branding
- Production Technology
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Design Challenge
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Research
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Inspiration
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Project Duration
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Operation Flow
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
