Big N Ben アイスクリームパッケージ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2024
Big N Ben アイスクリームパッケージ
Client: Big N Ben
A' Design Award 鉄賞 Winner in パッケージ Category
- 15,094
- Verified Award Winner
- Verify Award Status for #152038
The Design
About Big N Ben アイスクリームパッケージ
このデザインは目を引く鮮やかな色彩が特徴です。古典的なデザインパターンの採用、多様な色使い、そしてイギリスの著名なキャラクターをミニマルな手法で表現し、それぞれが異なる物語を語りかけます。これらがこのデザインコレクションの特徴となっています。キャラクターたちが物語を紡ぎながら何かを探し求めているかのようです。デザインはブランド名とその国を表現しており、パッケージの側面には製品の種類と内容が直接的に描かれています。
The Recognition
About the A' Design Award 鉄賞
Big N Ben アイスクリームパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Big N Ben アイスクリームパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Big N Ben アイスクリームパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Dimensions & Packaging
- PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm - Tags
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
- Production Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Design Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Research
- Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory. - Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Project Duration
- This project started in November 2022 and continues until now.
- Operation Flow
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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