Ings スキンケアパッケージ by Jason Chan - Offesc Design

Ings スキンケアパッケージ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2024

Ings スキンケアパッケージ

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award 鉄賞 Winner in パッケージ Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings スキンケアパッケージ

Ingsは、スキンケア製品シリーズのために制作されたパッケージデザインです。肌の深層へ届くことのメタファーとして弾丸のかたちを用いています。建築的な手法によって多次元的な佇まいを生み出し、ブランドが持つ専門的なテクノロジーを表現しました。オリジナルのロゴはシンプルに整理し、多様な製品カテゴリーにわたってブランドの核となる要素が明快に伝わるようにしています。配送用ボックスは接着剤を使わないプラスチックフリーのジッパー式とし、FSC認証のハニカムペーパーが緩衝材として機能し、大豆インキが分解性に配慮しています。

The Recognition

About the A' Design Award 鉄賞

Ings スキンケアパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Ings スキンケアパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Ings スキンケアパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022