Cjoy Isense スマート電動歯ブラシ by Shenzhen Xinyue Chuangzao Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 美容・パーソナルケア・化粧品デザイン Competition Category.
銅化粧品· 2024
Cjoy Isense スマート電動歯ブラシ
by Shenzhen Xinyue Chuangzao Technology Co., Ltd.
Client: Shenzhen Xinyue Chuangzao Technology Co., Ltd.
A' Design Award 銅賞 Winner in 化粧品 Category
Verified Award Winner
Verify Award Status for #152346The Design
About Cjoy Isense スマート電動歯ブラシ
Cjoy iSenseは、正しい口腔ケアへとユーザーを導くことを目指して設計されたスマート電動歯ブラシです。ボディは一体成型のボタンレス構造で、グリップセンシングによって電源のオン・オフを切り替えます。ユーザーがかける圧力をリアルタイムで検知し、振動強度を自動的に調整するため、敏感な部位はやさしく、しっかり圧をかけた部位はディープクリーニングで磨き上げます。表面は真空メッキ仕上げを施し、フルドライブ磁気浮上モーターが振動パワーを生み出します。トップ部のライトが色の違いによって動作状態を表示します。
The Recognition
About the A' Design Award 銅賞
Cjoy Isense スマート電動歯ブラシは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Cjoy Isense スマート電動歯ブラシは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Cjoy Isense スマート電動歯ブラシは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cjoy iSense is an innovative electric toothbrush that is integrated, buttonless, and easy to manoeuvre. Its main purpose is to help users achieve proper oral hygiene by guiding them through cleaning their teeth correctly. The toothbrush can detect the pressure the user exerts in real time. It gradually adjusts vibration intensity accordingly, providing a natural and smooth brushing experience. With Cjoy iSense, users can enjoy a new and efficient way of cleaning their teeth while developing good oral hygiene habits.
- Dimensions & Packaging
- Dimension: 27.8*27.8*246.4mm
Weight: 385.4g - Tags
- Electric Toothbrush, Integrated Body, Buttonless Design, Pressure Sense, Brush as One Wishes
- Production Technology
- The toothbrush features an integrated surface with a vacuum plating treatment commonly used in the automotive industry. It is equipped with a full drive magnetic levitation motor to provide vibration power based on pressure. Additionally, the CJOY iSense toothbrush has a circular navigation light on the top that displays the operation status with different colours and movements for better intuitiveness.
- Design Challenge
- The CJOY iSense electric toothbrush is designed to eliminate the need for buttons on the body. It operates without the traditional on/off and gear change buttons and instead uses grip sensing to turn on and off. Moreover, it automatically adjusts to the pressure the user applies, making it suitable for sensitive teeth cleaning as well as deep teeth cleaning. This innovative design caters to the diverse needs of different users.
- Research
- Common electric toothbrushes on the market generally use physical buttons, which have the potential for ageing and water leakage. The fact is that users refrain from frequently switching gears when brushing. They usually use one gear to clean the entire mouth, resulting in improper care for each tooth. Based on the actual use data of hundreds of users, the design team has developed the iSense system that changes with the power.
- Inspiration
- Personal daily care has become increasingly popular, so oral hygiene issues are being taken more seriously. Many people prefer electric toothbrushes because they are more convenient, comfortable, and efficient than traditional ones. CJOY iSense stands out from other electric toothbrushes on the market due to its buttonless, integrated, and manoeuvrable design, providing a new and innovative way to brush teeth.
- Project Duration
- Research and development of the product started in Shenzhen in April 2022. It is launched in China in June 2023.
- Operation Flow
- CJOY iSense uses a Without Thought interaction mode that adjusts the vibration intensity according to the pressure applied by the user. Users can lightly brush for sensitive spots, making the toothbrush vibrate gently and reducing irritation. For key areas, users only need to apply pressure to output strong power for deep cleaning.
- Team Members
- Garnett Wang and Aiqing Liu
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