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C700 アウトドアスポーツシューズ by Cgx Shanghai Sporting Goods Co., Ltd.

C700 アウトドアスポーツシューズ by Cgx Shanghai Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 金賞 in フットウェア・靴・ブーツデザイン Competition Category.


金フットウェア· 2024

C700 アウトドアスポーツシューズ

by Cgx Shanghai Sporting Goods Co., Ltd.

Client: CGX (Shanghai) Sporting Goods Co., Ltd.

A' Design Award 金賞 Winner in フットウェア Category

Colors

The Design

About C700 アウトドアスポーツシューズ

C700は、都市生活でのアクティビティのためにデザインされたアウトドアスポーツシューズです。ヒール部には柔軟性のあるTPUを採用し、土踏まずを支える曲線形状に仕上げています。通気性に優れたメッシュ、両サイドのマイクロファイバー製テクニカルファブリック、ラバー加工を施したアッパーが安定性と包み込まれるようなフィット感をもたらします。サポートフレームが強い衝撃を受けた際もシューズを安定させ、足の疲労軽減に貢献します。ラバーソールは軽量で、さまざまな路面でグリップ力を発揮します。ミニマルなフォルムは都市の建築物と自然公園から着想を得ており、ナチュラルなカーキのカラースキームでまとめられています。

The Recognition

About the A' Design Award 金賞

C700 アウトドアスポーツシューズは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。C700 アウトドアスポーツシューズは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。C700 アウトドアスポーツシューズは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
Dimensions & Packaging
Dimensions 330 mm x 200 mm x 160 mm
Tags
Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
Production Technology
Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
Design Challenge
The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
Research
Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
Inspiration
The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
Project Duration
It was developed in July 2023 in Shanghai and launched in January 2024 in China.
Operation Flow
Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
Team Members
Guanghui Wang
Miao He
Allen Sun

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