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Wuhuan M704rg ウォーキングシューズ by Shanghai Wuquan Sporting Goods Co., Ltd.

Wuhuan M704rg ウォーキングシューズ by Shanghai Wuquan Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in フットウェア・靴・ブーツデザイン Competition Category.


銀フットウェア· 2024

Wuhuan M704rg ウォーキングシューズ

by Shanghai Wuquan Sporting Goods Co., Ltd.

Client: Shanghai Wuquan Sporting Goods Co., Ltd.

A' Design Award 銀賞 Winner in フットウェア Category

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The Design

About Wuhuan M704rg ウォーキングシューズ

Wuhuan M704RGは、着脱のしやすさを追求したウォーキングシューズです。ヒール部分は靴べらのような形状になっており、かかとの芯材を軽く踏み込むだけで足がすっと滑り込みます。サイドのダイヤルはひとひねりで靴ひもを調整でき、足にぴったりとフィットします。アッパーはジャカード技法により弾性糸で編み上げられ、足元を涼しくドライに保つとともに、生地が細菌の繁殖も抑えます。幅広のラスト、しっかりとしたサポート、そして台形の安定構造を備えたノンスリップアウトソールが圧力を分散し、足首のぐらつきを軽減します。

The Recognition

About the A' Design Award 銀賞

Wuhuan M704rg ウォーキングシューズは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Wuhuan M704rg ウォーキングシューズは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Wuhuan M704rg ウォーキングシューズは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
M704GR walking shoes, crafted with convenience at the core, make putting on shoes a breeze. The heel design, inspired by the shape of a shoe horn, allows users to effortlessly slip their feet in simply by stepping on the heel counter and applying a gentle force. The side knob enables easy shoe lace adjustment for a tailored fit. With additional features such as the wide last, robust support, and a non slip outsole, the M704GR can envelop feet in superior comfort and security.
Dimensions & Packaging
Dimensions 330 mm x 200 mm x 160 mm
Weight 0.35kg
Tags
easy on and off shoes, quick shoe lace adjustment, enhanced comfort, stable support, breathable and antibacterial
Production Technology
The upper, woven from highly elastic yarn using the Jacquard technique, offers a soft tactile experience and boosts breathability to keep the feet fresh and dry all day long. Moreover, the specially designed fabric of the shoes effectively inhibits bacterial growth, which is conducive to improving hygiene and reducing odors for the optimal foot health.
Design Challenge
The main challenge was to improve both comfort and convenience of wearing shoes. Deviating from conventional forms, this footwear design features a structurally optimized heel inspired by the shoe horn, facilitating easy slipping on and off. Additionally, the insole routes air and moisture from the arched area to a forefoot cavity, venting it out via a vacuum air conduit while drawing in fresh air. This design ensures feet stay dry and refreshed throughout the day.
Research
Putting on traditional shoes often means bending over, struggling with shoes, and fiddling with shoelaces. This is not just a hurdle for those who find bending difficult, but also for busy young urbanites for whom time is precious. To solve this problem, this footwear design introduces an innovative heel inspired by a shoe horn for easy slipping on and off. Additionally, the side knob, designed for quick lace adjustment, further enhances wearing convenience.
Inspiration
This footwear design centers on user experience and aesthetics. The structurally improved heel enables effortless slipping on and off, without the hassle of bending over. This feature integrates into the overall construction, resulting in a sleek appearance. The color scheme is a simple but elegant combination of white and grey, accented with bright yellow for a vibrant touch. Moreover, the striped textures and athletic materials evoke a modern vibe, catering to a wide range of aesthetic tastes.
Project Duration
The design and development of the shoes started in Shanghai, in January 2023. This pair of shoes was introduced to the Chinese market in December 2023.
Operation Flow
The side knob facilitates easy shoe lace adjustment, ensuring a tailored fit with just a twist. Users can easily slip their feet in and out of the shoes after adjusting.
The outsole is made of the material with moderate hardness, and features a trapezoidal stabilizing structure that has a larger ground contact area. This design enhances support and reduces the risk of rolling ankles. This structural optimization also alleviates fatigue by evenly distributing pressure exerted on the sole of the foot.
Team Members
Xiao Nan

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