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Langpai Tequ T9 酒瓶パッケージ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Langpai Tequ T9 酒瓶パッケージ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Langpai Tequ T9 酒瓶パッケージ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Langpai Tequ T9 酒瓶パッケージ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Langpai Tequ T9 酒瓶パッケージ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

銅 パッケージ · 2024

Langpai Tequ T9 酒瓶パッケージ

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

  • A' Design Award 銅賞 2024 in パッケージ
  • CLIENT: Chengdu Mind-and-Hand Positioning Co., Ltd
  • Estimated Number of Design Views: 11,996
  • Verification code B465962944 · Verify this award
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About Langpai Tequ T9 酒瓶パッケージ

「郎牌特曲T9」は、プレミアム酒のためのボトルパッケージデザインである。半透明のスプレー加工を施したガラスボトルは、八つの面と四つのカット面を持ち、内部の酒の輝きを引き立てる。ロゴはエンブレム形式と、高粱・小麦・米・もち米・とうもろこしの五穀を表す文様を組み合わせている。ボトル背面には印章が彫刻され、しっかりとした握りやすさをもたらす。T字型のキャップは多面体の冠形状、レリーフ加工、格子文様を特徴としている。ホログラム・レーザー位置決め紙が彩りを添えるとともに、偽造防止性能を高めている。

About the A' Design Award 銅賞

Langpai Tequ T9 酒瓶パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Langpai Tequ T9 酒瓶パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Langpai Tequ T9 酒瓶パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Press Kit

Unique Properties
Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
Dimensions & Packaging
Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
Tags
Packaging
Production Technology
The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
Design Challenge
T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
Research
The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
Inspiration
The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.

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