Shede Spirit Oriental Wisdom 蒸留酒のパッケージ by Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom 蒸留酒のパッケージ by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2024

Shede Spirit Oriental Wisdom 蒸留酒のパッケージ

by Songbai Wang, Yao Wu and Xuan’ang Pu

Client: Shede Spirits Co., Ltd

A' Design Award 銀賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #152685

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shede Spirit Oriental Wisdom 蒸留酒のパッケージ

「舎得酒東方の智慧」は、中国の蒸留酒製品のために制作されたギフトボックスである。このデザインは、ブランドと囲碁(ウェイチー)とを結びつけている。酒瓶は黒と白の碁石を模した形状で、丸みを帯びたフォルムは手に持ちやすい。箱を開けると、古典的な囲碁の棋譜がグラフィックとして表現されている。碁笥と碁盤も付属しており、酒を味わいながら対局を楽しむことができる。箱にはクラフト紙の段ボールを用い、素材の無駄を抑えている。

The Recognition

About the A' Design Award 銀賞

Shede Spirit Oriental Wisdom 蒸留酒のパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Shede Spirit Oriental Wisdom 蒸留酒のパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Shede Spirit Oriental Wisdom 蒸留酒のパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensions & Packaging: 312mm*312mm*142mm
Tags: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Production Technology: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Design Challenge: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Research: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiration: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Project Duration: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operation Flow: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Team Members: Songbai Wang,
Yao Wu,
Xuan’ang Pu