Xijiu Liquor アルコール飲料パッケージ by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2024

Xijiu Liquor アルコール飲料パッケージ

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor アルコール飲料パッケージ

4つの視点から漢字の「喜」で飾られた精緻なデザインのボトルは、幸福と喜びを象徴しています。鮮やかなチャイニーズレッドの色彩により、祝祭の場に相応しい品格を備えています。丸いキャップと四角いボディの調和的な融合は、古代中国の哲学を体現しています。2本を組み合わせることで、伝統的な婚礼習慣を象徴する「双喜」という貴重なシンボルを表現します。このデザインは文化遺産への敬意を表すとともに、ユーザー体験を向上させ、楽に扱える独自の人間工学的構造を提供しています。

The Recognition

About the A' Design Award 鉄賞

Xijiu Liquor アルコール飲料パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Xijiu Liquor アルコール飲料パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Xijiu Liquor アルコール飲料パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8