CZBank Youth Speech Contest イベント・ビジュアルアイデンティティ by Zhejiang Gongshang University

CZBank Youth Speech Contest イベント・ビジュアルアイデンティティ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2024

CZBank Youth Speech Contest イベント・ビジュアルアイデンティティ

by Zhejiang Gongshang University

Client: CZBank

A' Design Award 銅賞 Winner in グラフィック Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest イベント・ビジュアルアイデンティティ

「CZBank青年スピーチコンテスト」は、浙商銀行が若手参加者を対象に毎年開催するスピーチイベントのために制作されたメインビジュアルアイデンティティである。コンテストのテーマは、根のように文化を受け継ぎ、より良い未来を創造することにある。デザインでは、スピーチ用マイクと樹木の根を立体的な線の形態で融合させている。絡み合う造形と透明な素材によって、文化的遺産の継承を表現した。このビジュアルはイベントポスター、スピーチ会場、屋外プロモーションへと展開され、メディア、ライブ配信、現場での使用いずれにも適応する。

The Recognition

About the A' Design Award 銅賞

CZBank Youth Speech Contest イベント・ビジュアルアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。CZBank Youth Speech Contest イベント・ビジュアルアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。CZBank Youth Speech Contest イベント・ビジュアルアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao