Transatlantic Innovation Week イベントコミュニケーション by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
鉄広告· 2024
Transatlantic Innovation Week イベントコミュニケーション
Client: U.S. Konsulat München
A' Design Award 鉄賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #153141The Design
About Transatlantic Innovation Week イベントコミュニケーション
米国大使館と5つの総領事館全てが主催するトランスアトランティック・イノベーション・ウィークは、ドイツとアメリカのパートナーシップとその幅広いイノベーション力に焦点を当てた数日間にわたるイベントです。今年のモットーである「Creativity Unbound（創造性を解き放つ）」をテーマに、イベントパートナー向けのイベントトレーラー、ランディングページ、そして包括的なソーシャルメディアツールセットがデザインされました。イベントのキービジュアルは、モットーとパートナーシップの理念を融合させ、全体を貫くメッセージとして表現しています。
The Recognition
About the A' Design Award 鉄賞
Transatlantic Innovation Week イベントコミュニケーションは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Transatlantic Innovation Week イベントコミュニケーションは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Transatlantic Innovation Week イベントコミュニケーションは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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