Taste of Springtime 白酒(バイジュウ)パッケージ by Wei Li

Taste of Springtime 白酒(バイジュウ)パッケージ by Wei Li is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2024

Taste of Springtime 白酒(バイジュウ)パッケージ

by Wei Li

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste of Springtime 白酒(バイジュウ)パッケージ

「Taste of Springtime(春の味わい)」は、中国の伝統的な蒸留酒である白酒のためのパッケージデザインです。小瓶を上下に二つ連結することで砂時計を思わせる形状を生み出し、共に過ごす時間を象徴しています。接合部には図と地が反転する意匠を施し、人の横顔のシルエットが浮かび上がるとともに、底部には向かい合う二つの横顔が現れます。二つの瓶はそれぞれ少量で異なるアルコール度数の酒を収め、一人でも誰かと一緒でも節度ある飲み方ができるよう配慮しました。前面のパッケージには、リサイクル可能で自然分解する紙とプラスチックの複合素材を使用しています。

The Recognition

About the A' Design Award 鉄賞

Taste of Springtime 白酒(バイジュウ)パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Taste of Springtime 白酒(バイジュウ)パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Taste of Springtime 白酒(バイジュウ)パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging: Width 88mm x Depth 88mm x Height 196mm
Tags: spring time, interaction, socializing, hourglass
Production Technology: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei