Itsso Slimtissue ティッシュパッケージ by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2024
Itsso Slimtissue ティッシュパッケージ
Client: Itsso Slimtissue
A' Design Award 銀賞 Winner in パッケージ Category
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- Verified Award Winner
- Verify Award Status for #154540
The Design
About Itsso Slimtissue ティッシュパッケージ
Itsso Slimtissueは、スリムな円筒形ボディを備えたプレミアムフェイシャルティッシュのパッケージです。そのフォルムは竹から着想を得ており、細い茎のようなボディと曲線を描く蓋で構成されています。本体には特殊紙を採用し、360度全面への印刷が可能なため、明快なブランディング表現を実現しています。ティッシュは100パーセント竹パルプを使用した2枚重ね仕様です。軽量かつスリムなパッケージのため持ち運びやすく、車のカップホルダーにも収まります。ティッシュを使い切った後は、収納ボックスやペン立てなど、50通り以上の方法でケースを再利用できます。
The Recognition
About the A' Design Award 銀賞
Itsso Slimtissue ティッシュパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Itsso Slimtissue ティッシュパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Itsso Slimtissue ティッシュパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
- Dimensions & Packaging
- Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
- Tags
- Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
- Production Technology
- The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
- Design Challenge
- Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.
It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props. - Research
- Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
- Inspiration
- Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders. - Project Duration
- This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
- Operation Flow
- A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
- Team Members
- Creative Director and Brand Manager, Hyung-woo Park
- Image Credits
- Joint Creative Co., LTD. 2023
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