Rongbaohang BMW 自動車ディーラー・インテリア by Yixian Chen

Rongbaohang BMW 自動車ディーラー・インテリア by Yixian Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2024

Rongbaohang BMW 自動車ディーラー・インテリア

by Yixian Chen

Client: CX Design

A' Design Award 銀賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #154748

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rongbaohang BMW 自動車ディーラー・インテリア

栄宝行BMWは、天津に位置する自動車ディーラーのインテリアです。レイアウトは連続した回遊性のある循環動線に沿って構成されています。1階と2階の天井は青い透明アクリルパネルで覆われ、走行軌跡と流れる水の波紋を想起させるように配置されています。これらのパネルは、ウォーターカーテンと水盤によって形成された水景と呼応します。サステナビリティがプロジェクトの指針となっており、照明システムは高窓に設けられた木製ルーバーとともに刷新されました。オフィスエリアを縮小することで、顧客ラウンジをより広く確保しています。

The Recognition

About the A' Design Award 銀賞

Rongbaohang BMW 自動車ディーラー・インテリアは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Rongbaohang BMW 自動車ディーラー・インテリアは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Rongbaohang BMW 自動車ディーラー・インテリアは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensions & Packaging: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Tags: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Production Technology: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Design Challenge: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Research: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiration: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Project Duration: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Operation Flow: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patents: Copyrights belong to Rex Duan, 2023.
Team Members: Yixian Chen
Image Credits: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.