Shangfang Large Seal Script ブロック玩具のパッケージ by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2024
Shangfang Large Seal Script ブロック玩具のパッケージ
by Beijing Xingchen Wanqian Technology
Client: Beijing Xingchen Wanqian Technology Co., Ltd
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #154807The Design
About Shangfang Large Seal Script ブロック玩具のパッケージ
「上方大篆」は、ブロック玩具のために設計されたギフトボックス・パッケージです。中国古代の玉璽から着想を得た形状で、蓋付きの正方形トレー型に仕上げています。蓋は金箔押しの文字を施したアクリル製、トレーは赤いタッチ紙にEVAの内装とベルベットの裏張りを組み合わせています。内部は仕切りによって各パーツを個別に収納でき、必要なピースをすぐに見つけられます。フロスト加工のPVCによる透明な内箱は、組み立てた作品をディスプレイでき、パッケージに二次的な用途をもたらします。
The Recognition
About the A' Design Award 銅賞
Shangfang Large Seal Script ブロック玩具のパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Shangfang Large Seal Script ブロック玩具のパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Shangfang Large Seal Script ブロック玩具のパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, packaging, philosophy, education, culture
- Production Technology
- The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
- Design Challenge
- Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
- Research
- The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
- Inspiration
- Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
- Project Duration
- The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
- Operation Flow
- Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
- Team Members
- Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling
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