Rhythmic ブックデザイン by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in 印刷・出版メディアデザイン Competition Category.

鉄印刷· 2024

Rhythmic ブックデザイン

by Yiwen Zhang

Client: Zhang-W

A' Design Award 鉄賞 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #155679

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rhythmic ブックデザイン

『Rhythmic』は、パンクカルチャーがメンタルヘルスに与えるポジティブな影響を考察する書籍である。デザインは「Do It Yourself（自分でやる）」、反骨精神、自己表現というパンクの価値観に基づいており、明快なビジュアル言語によって一貫した音楽的ナラティブを構築している。主色には赤・黒・白を採用。書体とグラフィックを安定したグリッド上に配置することで、短い形式と速いテンポを示唆している。判型は210×140ミリメートル、92ページ。『Rhythmic』は電子書籍版と、観音折り製本によるハードカバー版で提供される。鮮やかなシルバーの用紙が中央の見開きを際立たせている。

The Recognition

About the A' Design Award 鉄賞

Rhythmic ブックデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Rhythmic ブックデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Rhythmic ブックデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher