RE MAX Daelim ブローシャーキット by Sang Ryu is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 印刷・出版メディアデザイン Competition Category.

銅印刷· 2024

RE MAX Daelim ブローシャーキット

by Sang Ryu

Client: RE/MAX Daelim

A' Design Award 銅賞 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #155961

View at A' Design Award Press Release Award Badge

Colors

The Design

About RE MAX Daelim ブローシャーキット

このブローシャーキットは、国際的な不動産フランチャイズであるReal Estate Maximums（RE MAX）の韓国における新規フランチャイジー、RE MAX Daelimのためにデザインされました。韓国語と英語のバイリンガル版と、見込み客に対する不動産仲介業者の営業活動を促進するためのファイルフォルダーが含まれています。不動産仲介業者とのコラボレーションから着想を得て、デザイナーはフランチャイジーのサービスと実績をマーケティングするための製品におけるブランドコミュニケーションを管理しました。ブローシャーには情報豊富なコンテンツが掲載され、ファイルフォルダーは顧客相談を円滑に進めるための営業資料を収納します。

The Recognition

About the A' Design Award 銅賞

RE MAX Daelim ブローシャーキットは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。RE MAX Daelim ブローシャーキットは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。RE MAX Daelim ブローシャーキットは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Packaging: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Production Technology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Challenge: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Research: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Project Duration: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operation Flow: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.