Copy Kats 教育用ツールキット by Lisa Winstanley is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 教育・教材・研修コンテンツデザイン Competition Category.
銅教育· 2024
Copy Kats 教育用ツールキット
Client: Lisa Winstanley Design
A' Design Award 銅賞 Winner in 教育 Category
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Verified Award Winner
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About Copy Kats 教育用ツールキット
Copy Katsは、視覚的な盗用の問題に取り組むため、アートおよびデザイン教育者向けに制作された教育用ツールキットです。本ツールキットは、創造的誠実性に関わる4つの課題、すなわち知識、思い込み、時間、支援を探究する参加型デザインワークショップを支援します。内容物は、抜き型加工を施したアクティビティブックレット、オリジナルカードデッキ、両面ポスター、文房具制作パックで構成され、いずれも伝統的な印刷技法によって製作されています。鮮やかなカラーパレット、視認性の高いサンセリフ書体、遊び心のある猫のイラストレーションにより、扱いにくいテーマを親しみやすいものにしています。
The Recognition
About the A' Design Award 銅賞
Copy Kats 教育用ツールキットは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Copy Kats 教育用ツールキットは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Copy Kats 教育用ツールキットは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Copy Kats Toolkit is a creative solution for art & design educators, uniquely addressing visual plagiarism. Its strength lies in the strategic fusion of practicality and creativity, tackling Kats issues through hands-on activities and a vibrant brand identity. Distinctive features include playful cat integration, making it approachable. The toolkit stands out for its innovative blend of wordplay and visuals, offering a dynamic resource that addresses educational challenges in a conceptually rich and visually delightful manner.
- Dimensions & Packaging
- Overall toolkit box is:
(w)50cm x (h)30cm x (d)6cm
Each Participatory Design Toolkit Contains:
Die-cut Activity Book
Custom Postcards
Die-cut Activity 2 folder
Custom Card Deck
Custom size Double-sided Poster 1
Die-cut Activity 3 folder
Brainstorming guidebook
Custom Size Double-sided Poster 2
Die-cut Activity 4 folder
Custom Activity 4 dashboard template
Custom size Double-sided Poster 3
Each Maker Pack Contains:
Die Cut A5 Notepad
A Custom Pencil Box
Custom Sharpies Box
Custom Sticky Note pack
Custom Name cards x5 pieces
Custom Tape design
Custom Glue Stick
Custom Eraser
Ruler
Pencil Sharpener
Bulldog Clips/paperclips - Tags
- Participatory design, Visual plagiarism, Art and design education, Ethical practices, Toolkit, Innovative pedagogies, Brand identity, Graphic elements, Cute cats
- Production Technology
- The Toolkit contains custom-designed physical components such as die-cut booklets, custom stationery sets, a custom deck of cards and vibrant posters, all created using high-quality printed materials. The design emphasises simplicity and accessibility, with a vibrant colour palette and clear sans serif typeface. The playful visual language is incorporated throughout the design, enhancing the overall visual appeal. The production approach for the toolkit prioritises the effectiveness of traditional print methods to deliver a tangible and engaging experience for educators
- Design Challenge
- The key challenge in this design initiative lay in integrating practicality with creativity to craft a toolkit addressing visual plagiarism. Internally, historical and social perspectives on plagiarism influenced conceptualisation. Externally, challenges included navigating a lack of school-wide policies and optimising production possibilities for print. Adhering to ethical considerations surrounding image use while infusing a playful aesthetic demanded careful consideration.
- Research
- The research aimed to address visual plagiarism awareness among art & design educators. The primary objectives were to explore key factors influencing this awareness of knowledge, Assumptions, Time, & Support and develop insights to inform future educational strategies. Data was collected via participatory design workshops. The toolkit includes structured activities designed to uncover insights into participants' perceptions of visual plagiarism. The development of strategies to enhance education on preventing visual plagiarism benefits educators and students.
- Inspiration
- The Copy Kats Toolkit evolved from the challenges we saw in art and design education, particularly the ethical dilemmas of visual plagiarism. We wanted to shake things up and bring a positive impact, and we did so through a two-year research project. Our goal was to tackle the gaps in Knowledge, Assumptions, Time crunch, and Support (KATS) that educators face.
The spark for this project came from recognising the struggles educators go through dealing with visual plagiarism. We wanted to start a conversation on originality, steering away from the dull and mundane. That's where the adorable cats came in—they're not just cute; they're our creative way of saying, "Let's talk about this!" We wanted to make the toolkit not just practical but visually appealing too.
The Copy Kats Toolkit idea was all about mixing words and visuals in a way that clicks with our fellow art and design educators. The Kats acronym became our secret sauce, creating a fun connection with the brand. It's not just a toolkit; it's a playful ally in our bid to promote creative integrity.
In a nutshell, our inspiration came from a deep desire to tackle teaching challenges, encourage ethical design, and bring a breath of fresh air to education. The cute factor? Well, that's just our way of making a serious topic a bit more fun and engaging; who doesn’t love K-cats!? - Project Duration
- The project started in March 2022 in Singapore and was completed in December 2023
- Operation Flow
- The toolkit is designed to support participatory design workshops which explore 4 unique issues that art and design faculty face when dealing with creative integrity and the ethical production and consumption of images
- Patents
- Copyrights belong to Lisa Winstanley, 2023
- Team Members
- Art Director, Designer and Principal Investigator: Lisa Winstanley
- Image Credits
- Image #No1: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.
Image #No2: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Detail of Kit, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.
Image #No3: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, MAKER PACK, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.
Image #No4: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Deck of Cards, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.
Image #No5: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Posters, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.
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