Shan Ling 3 パッケージボックス by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2024
Shan Ling 3 パッケージボックス
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 パッケージボックス
「Shan Ling 3」は、スポーツチームセット用のシューズ、ウェア、アクセサリーを収納する限定版パッケージボックスである。一般的な長方形の箱とは異なる三角形のフォルムを採用し、すべてのアイテムを内部に平らに収めることができる。一つの箱でシューズサイズ31から43までに対応し、ウェアは巻いて収納することで輸送中のシワを防ぐ。環境に配慮した素材を使用し、体積と重量の削減により資材使用量と物流コストを低減している。グラフィックは中国の書道と「鯉の滝登り(魚躍龍門)」の伝説に着想を得て、魚・門・水を中心的なモチーフとして用いている。
The Recognition
About the A' Design Award 鉄賞
Shan Ling 3 パッケージボックスは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Shan Ling 3 パッケージボックスは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Shan Ling 3 パッケージボックスは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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