Beijing Wangfujing Xiyue ショッピングモール内装 by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2024
Beijing Wangfujing Xiyue ショッピングモール内装
by Xia Gushuyu Commercial Space Design
Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
A' Design Award 金賞 Winner in インテリア Category
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- Verified Award Winner
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The Design
About Beijing Wangfujing Xiyue ショッピングモール内装
北京王府井熙悦は、北京中心部に位置する19,800平方メートルのショッピングモール内装である。デザインは中国伝統建築と未来的な要素を融合させている。反り上がる軒、屋根の棟獣、斗栱、そして格天井（藻井）が空間の骨格を形づくり、金属合金が強度と耐久性をもたらしている。「元始口」「日晷広場」「乾坤坊」という三つのテーマポイントがアトリウムを特徴づける。地下1階は飲食、地下2階は物販で構成される。光の色温度と輝度を制御し、多様な雰囲気を生み出している。
The Recognition
About the A' Design Award 金賞
Beijing Wangfujing Xiyue ショッピングモール内装は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Beijing Wangfujing Xiyue ショッピングモール内装は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Beijing Wangfujing Xiyue ショッピングモール内装は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Team Members
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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