Villa Booth 展示会ブース by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in トレードショー建築・インテリア・展示デザイン Competition Category.
銀トレードショー· 2024
Villa Booth 展示会ブース
Client: Smart Design Expo
A' Design Award 銀賞 Winner in トレードショー Category
Verified Award Winner
Verify Award Status for #158007The Design
About Villa Booth 展示会ブース
ヴィラ・ブースは、ブランドの製品を紹介するために制作された展示会ブースである。デザインはアーバンヴィラという概念に着想を得ており、現代建築と自然素材を融合させている。527平方メートルに及ぶインテリアには、木材、石、テクスチャード仕上げのプラスターが用いられている。アーストーンをブラックのアクセントと組み合わせることで、落ち着きのある洗練された空間を生み出している。製品は実際の住宅を思わせる設定の中で展示され、来場者は各アイテムを使用状態として理解することができる。ヴィラのような構成は、製品およびブランドとの直接的な接点を支えている。
The Recognition
About the A' Design Award 銀賞
Villa Booth 展示会ブースは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Villa Booth 展示会ブースは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Villa Booth 展示会ブースは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
- Dimensions & Packaging
- 2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel - Tags
- booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
- Production Technology
- We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
- Design Challenge
- The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
- Research
- This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
- Inspiration
- The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
- Project Duration
- The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
- Operation Flow
- This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
- Patents
- Trademark (2023) Smart Design Expo.
- Team Members
- Designer: Marzena Michalska
Project Manager: Agnieszka Skora - Image Credits
- Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023
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